Monday, 7 September, 2015 - 10:20
Fashion industry developing opportunities
SPECIAL REPORT: Perth’s fashion sector is gradually making its mark by developing niche opportunities, despite growing international competition.
Now stocked in about 100 boutiques worldwide, the Zhivago’s high-profile supporters include Madonna, Lady Gaga, and Kylie Jenner.
Ms Kovacevich’s decision to rebrand Zhivago as a 100 per cent cruelty-free fashion brand in 2016 was driven by personal beliefs, but has also appealed to a growing niche.
Named Australia’s most animal friendly label by PETA in 2018, the brand is continuing the momentum by using linings made from recycled plastic bottles in their sequin dresses from 2020.
